Management


The day-to-day operations of TRAF are carried out under the leadership of a six-member management team. In addition to the President & CEO, there are Senior Vice Presidents for Member Services and Finance as well as Vice Presidents for Legal, Pensions and Investments. The current members of the Management Team are set out below.


 
Jeff Norton 2016 cropped JLJeff Norton, B.Sc. (Eng), LLM, CFA
President & CEO
Chief Investment Officer
204-942-3764

Jeff is responsible for the overall operations of TRAF, including investment activity. Prior to initially joining TRAF in 2005, Jeff was President of Assante Global Advisors Inc., an investment management firm based in Los Angeles, California.

Jeff holds two degrees from the University of Manitoba (Industrial Engineering, 1986, Gold Medalist; Law, 1989, Dean's Honour List), as well as a Master of Laws degree from the London School of Economics. Jeff is also a Chartered Financial Analyst (CFA) charterholder.

Jeff is actively involved in the community, and currently sits on the Board of the Jewish Foundation of Manitoba and is Chair of its Investment Committee. He is also Chair of the Treasury Risk Oversight Committee for the Province of Manitoba, a member of the Investment Committee for the Winnipeg Civic Employees' Benefit Program and serves on the Complaints Investigations Committee for the Chartered Professional Accountants of Manitoba. Within the pension industry, Jeff has served as a director of both the Association of Canadian Pension Management (ACPM) and the Pension Investment Association of Canada. Currently, Jeff serves on the Executive Committee of ACPM.


 
David Asselstine cropped 2019David Asselstine, CPA, CA.IFA, CFE
Senior Vice President
Finance & Chief Risk Officer
204-975-3670

David is responsible for the overall financial operations of TRAF, including budgeting, cash management, financial reporting, pension payroll, and risk management activities. Dave also leads the Information Services Department.

David is a Chartered Accountant (1991), a Certified Fraud Examiner (1996) and a CA designated specialist in investigative and forensic accounting (2001).


 
Kaely Zettel resizedKaely Zettel, B.A., LL.B
Vice President, Legal
204-975-3666

Kaely is responsible for the plan's legal affairs including the review and negotiation of investment agreements and advising on legal issues arising in the course of administering the plan.

Kaely joined TRAF as Vice President, Legal and Privacy Officer in 2018. Kaely began her career at Pitblado Law where she practiced corporate-commercial law, advising clients on the purchase and sale of businesses and commercial real estate matters. In 2011, Kaely joined Richardson International Limited as Corporate Counsel, providing legal advice on all aspects of Richardson's agri-business operations.

Kaely holds a Bachelor of Arts and a Bachelor of Laws from the University of Manitoba and is a member of the Canadian Bar Association and the Manitoba Bar Association. She currently is a member of the Board of Directors of New Directions for Children, Youth, Adults and Families.



Brad Prokop croppedBrad Prokop, FSA, FCIA
Vice President, Pensions
204-975-4573

Brad is responsible for the accurate and timely delivery of pension and benefit information to TRAF members. He also oversees member records, employer services, member and employer communications and actuarial services. Prior to joining TRAF, he was a senior actuarial consultant in the retirement practice of Aon Hewitt, consulting to both public and private sector clients on defined benefit plan funding and plan design.

Brad holds two degrees from the University of Manitoba (Bachelor of Science; Bachelor of Commerce (Honours), With Distinction). He is a Fellow of the Canadian Institute of Actuaries (FCIA) and a Fellow of the Society of Actuaries (FSA). He also serves as a member of the Prairie Regional Council of the Association of Canadian Pension Management (ACPM).


 
G Hay 2015 Graeme Hay, CPA, CMA, CFA
Vice President, Investments
204-975-3655

Graeme is involved in all aspects of TRAF's investment program, including investment strategy, manager selection and monitoring. Prior to TRAF, he was a member of the investment team of Wellington West Asset Management, the internal portfolio management unit of one of Canada's largest independent brokerages. In this role, he carried out fundamental research for the firm's equity portfolios and participated in asset allocation decisions for the firm's multi-asset class mutual funds. He also led the firm's research effort on external investment managers employed across the firm.

Graeme began his investment career as a senior analyst in the asset-liability management unit of Great-West Life where he was involved in managing risk for the company's pension annuity line of business. Graeme is a Certified Management Accountant (CMA), having earned the Robert Syme Memorial Silver Medal and is a Chartered Financial Analyst (CFA) charterholder. He is the Past President of the CFA Society of Winnipeg and is the Chair of the Manitoba Regional Council of the Pension Investment Association of Canada (PIAC). He also serves on the Board of the CPA Manitoba Foundation and the Investment Committee of the Manitoba Museum Pension Trust Fund.